Imagicle lands in France: a step closer to our customers.
Meet the expert.
Since 2014, when he started leading the Imagicle European Team, Yury has seen the world of UCs change faster and faster.
Despite the speed of the step, however, Imagicle has developed an increasingly stable identity, managing to continually grow its turnover and to implement solutions that have earned it the inclusion on the Cisco Global Price List.
The secret was not some magic trick. Imagicle has managed to quickly reply to these developments not only in terms of products but also adapting the Sales approach to each country, with the primary objective to make the customers happy. After opening two subsidiaries – in Dubai and Miami – Imagicle is now ready to build a dedicated French Team to serve and expand the French Market.
Here’s how to build a crisis-proof sales system.
How to overcome the crisis? Don’t forget the people.
Vive la France!
As we have said, companies that have survived the last decade usually have a continuous innovative tension and a propensity to internationalization that allows them to manage global markets with continuity and often with leadership positions.
In the specific case of the French market, experience has taught me that the determining factors in order to establish any kind of working relationship with our customers are availability, speed, and knowledge.
Leveraging on these three pillars, my team and I have managed to create a vast network of relationships within the French UC market, where Imagicle solutions have experienced increasing and constant adoption over the last three years.
It was a progressive and focused process, website into French. Moreover, thanks to our operator Mike, we have activated a specific support channel in French through which we are able to assist customers in their native language.
Finally, we have supported this commitment to the French market with the great work of Viviana, whose fluent French and professionalism have helped to increase and strengthen our sales network in France.
Thus, the channel that we have all contributed to open has paid off quite soon.
Today, more than 800 customers in France are using Imagicle applications with a growth rate of 25% YOY.
So far, there was only a last obstacle to be removed in order to take full advantage of this sales channel: a mother-tongue colleague on the spot.
That is why we are pleased to welcome Thomas Popinel to the European team.
Born in Deauville (Normandy, FR), Thomas received a Master Degree in IT and Business Engineering. He started working as a pre-sales specialized in UC and collaboration for a Cisco Gold Partner Value Added Reseller, until, last week, he joined the Imagicle sales team as Channel Sales Executive France.
After a course of Induction, he’s now available to help our French partners and customers onsite, to better transfer Imagicle values, skills, and spirit.
N’est-ce pas magnifique?
Well, even external circumstances and the direction of digitization can help, of course.
President Emmanuel Macron talks of making France a “startup nation,” and a lot of numbers seem to back him up. In the first half of the year, in France, innovative companies raised about 2 billion euros ($2.36 billion), compared to 2.6 billion euros over 2017 (www.ey.com).
Not bad, right?
We want France to be the most attractive country for research, innovation and new technologies in Europe.
Bruno Le Maire – Finance Minister
The French Cloud UC market is set to enter a period of rapid expansion, with the market set to grow at 19% CAGR (€106MM in 2020), and words like “acquisition”, “digitalization” and “cloud” became the pillars driving the partners through these changes.
So, short story, what do these numbers tell us?
In my opinion, they tell us to pay attention and look towards a country where UCs are taking more and more space, following the dynamism of the market with an equally dynamic sales system.
They tell us that to weather the storm a good captain must always know where the wind is blowing, and, most of all, they tell us that opportunities are there for those who have their eyes open.
If France is a challenge, Imagicle has just welcomed it.
Come on. Let’s France!
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