What came out of the hat.
And now, if you agree, I’d like to draw some conclusions from this lovely journey.
After a first year of investigation on the UK market, and thanks to the participation in Cisco events around the country, I was finally able to understand some salient features of the U.K market:
- the UK UCs is a very mature market, deeply branched from large to medium and small business, with a particular focus on the healthcare and finance vertical;
- competitors are not only numerous and well-rooted: they are also qualitatively valuable;
- customers are used to choosing the best solutions from a range of competitors presented by vendors, so the competition is very high, and even the smallest details can make the difference.
In such a context, Imagicle solutions have been able to make their way by levering on some key points.
In particular, what has positively impressed the partners and end customers is the breadth and uniqueness of a solution that perfectly integrates, on a single platform, with simple and satisfying user experience, all the unified communication services a company may need.
And it’s not just about technologically advanced tools – Customer Service, Digital Fax, Call Recording, etc. – the result of a study focused on user needs and progressively increased: the added value comes from everything around them.
The unified experience of Imagicle solutions, in fact, is guaranteed on all aspects, from the sales and pre-sales services, ready to intercept the specific needs of each client, to advanced services for installations in every kind of environment, up to support service in 8 languages able to solve problems promptly. All seasoned with an extensive training section on the website with webinars and useful materials.
All this can be summed up in two basic concepts: rest and simplicity on the installation and usage side.
That is, all that rockstar UCs know is needed most.