Highlights from Broasoft Connections 2018.
Wherever there is an exchange of culture, great things always arise.
So what better place than that huge cultural crossroads called Miami to frame Connections, one of the largest
Cloud-based UC industry events in the world?
(Besides, since Imagicle has just opened a branch office in Fort Lauderdale, the location has given us an excuse to meet with our colleagues overseas. There’s no way we would have missed it!)
But let’s see what happened in this week dedicated to strengthening the links with some of the world’s most successful service providers and discovering new trends for the UC world.
First of all, we’ve been pleased to notice that a year after the almost billion acquisition of BroadSoft as part of a larger project – making Cloud services available also to Small/Medium businesses, BroadSoft’s traditional customer base – Cisco main keyword has not changed: .
As reported by Tom Puorro (Vice President and General Manager of Unified Communications Technology Group), “Cisco is serious about Cloud Calling, and Broadsoft portfolio is core to Cisco Collaboration strategy which is based on the commitment with the Service Provider channel”.
Indeed, it’s true that the concept of collaboration itself is evolving, and Cloud-based UC software companies like Broadsoft, “born in the Cloud”, are the most suitable to meet the new needs of the workforce to connect from anywhere, on all devices, for full access to content and people.