Agile marketing: change your mindset, embrace flexibility and rock your team.
Introducing Scrum into the Marketing team.
How Scrum works.
Stories, epics, sprints.
Sprint Review and Planning.
Possible improvements and what’s next.
Agile marketing is an effective way to structure your team and refine the way you organize your daily work. It promotes adaptive planning, continuous improvement, and encourages a flexible response to change. Before you know, you’ll be able to improve communications and team cohesion and continually adjust to achieve the greatest result, thus improving customer satisfaction and your overall efficiency.
The only, simple truth is that Scrum makes sense.
That’s why you’ll end up loving it.
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