Ettore, born and raised in Genova, moved to the US in 2013 to start his college experience in South Carolina on a tennis scholarship. He then graduated in 2016 and started his MBA right after that and graduated in 2018 with a Master’s Degree in Business Administration. Sport has always been part of his life and the winning mentality developed thanks to playing tennis at a higher level helped him throughout all his life. Handling pressure moments and doing the right move at the right time can be applied not only to tennis but to life in general. This pragmatic mentality was a perfect fit for Imagicle and he joined the family in 2019.