But let’s try to understand the reason behind this fast transition.
Among the drivers that are pushing companies towards Cloud calling solutions are:
- The current migration from a traditional to a modern, digital, smart workplace. As we mentioned, this trend experienced a significant acceleration due to the unprecedented emergency we are going through. COVID-19 has changed our lives and forced us to rethink our way of working: according to Gartner, 74% of companies plan to permanently shift to more remote work.
- Current PBXs are reaching the end of their life cycle, and companies need to refresh or migrate them to new solutions, getting state-of-the-art technologies.
- Faster access to new features and capabilities, including emerging technologies like artificial intelligence, machine learning, and predictive analysis. Typically, cloud-based providers are the first ones to deliver such services, and with no interruptions.
- The need to reduce the time spent by IT staff for provisioning, break-fix, and maintenance so that they can focus on the business’s core activities. In other words, it means cost savings in several areas, especially in maintenance and operational support.
- The requirement to get more predictable costs by shifting to subscription-based pricing models.
Cisco is at the forefront of these market transitions, with its products and offers’ constant evolution. Cisco’s Cloud calling portfolio (currently the most comprehensive in the market, covering calling, meeting, messaging, and contact center workloads) is basically composed of two platforms: Webex Calling and Cisco UCM Cloud.