Owen Rees Owen Rees - 12 juillet, 2022 - 5 ’ read

Spreading the Imagicle love in the UK.

After introducing you all to the Imagicle US and Middle East teams, it’s time for the UK to shine. How does Imagicle make a difference for UK customers, and what’s the story of how we approached this market? Let’s find out with Owen Rees, Channel Account Manager for UK & Ireland.

Welcome to the wonderful world of Imagicle UK.

Before diving right into how and why we brought Imagicle’s business to the UK, let me introduce myself. My name is Owen Rees, and I am the Channel Account Manager for the UK & Ireland. My experience in Telecoms, Unified Communications, and ICT goes back 14 years, but last year Imagicle stood out to me for all the right reasons, the suite of products and solutions, the staff, the Commercial Partnerships in place, and more! 

Spreading the Imagicle love in the UK.
I’m a big softie at heart, a devout family man and everything I do is for my partner and son… we are a unit, and I LOVE fatherhood!

Although born in Italy, Imagicle has been an international company since day one, with people from virtually all over the world coming together with one clear goal: making customers happy! And sure, a strong set of products like our Imagicle UCX Cloud Suite and around-the-clock, proactive support service can do the trick, but we believe that it’s just not enough.

When you’re dealing with a vendor with headquarters in a different country than you, barriers kick in. Languagetime zoneculture

What if you have to ask a question that is difficult to articulate in a second language? The answer you need might get lost in translation.

What if your working hours are drastically different? It would be nearly impossible to schedule a meeting, let alone an urgent one.

Here at Imagicle, we believe that, to make customers feel really satisfied and understood, we need to be close to them physically and help them in their own language and timezones while taking into consideration their culture and sensitivity

That’s why Imagicle not only has offices in Europe, the US, and the Middle East: we have people working remotely worldwide, covering plenty of languages and needs and able to be close to you during the whole buying and deploying process.

But when did the trip to the UK start from Imagicle?

Road to the UK. An Imagicle story.

The first Imagicle person who approached the UK market was Riccardo Rolfo, Channel Account Manager UK & Ireland. Although he was (and still is) based in Italy, Riccardo immediately started traveling all around the country to meet customers and partners and share the Imagicle flavor with them. He began by being the face of Imagicle’s sponsorship at Cisco Partner Forums around the UK to understand the specific dynamics of this market and establish direct contact.

Of course, it was not a random choice. We walked the most solid bridge we have, the one with Cisco. For many years now, Imagicle has been developing a suite of solutions for the Cisco Unified Communication platforms, and it’s the only independent software vendor with almost all its solutions on Cisco GPL (Global Price List)

After that, there came Wembley, Liverpool, Ireland, and Scotland. Imagicle’s investment became increasingly solid until hiring me was only a matter of natural consequences: an experienced Account Manager based in Wales and ready to take the relationship between Imagicle and the UK even further.

How do I do that, you ask?

Talent at the service of customers.

While it might be true that I am the only UK-based Imagicle person – for now! – I don’t walk the walk alone. I’m a salesperson with a whole team surrounding and helping me with other services such as Support, Marketing, Advanced Services, and Engineering. Every theater we work in can rest assured they will have 360-degree coverage for everything they need because while physical presence is crucial, our worldwide teams rock just as hard!

By the way, if you’re looking for a new adventure and like our mood, check our vacant positions!

Meeting customers and partners where they’re at.

We are finally back on the roads of the UK after the last couple of years, where the Covid-19 Pandemic prevented us from shaking hands. I travel almost daily to meet Partners and Clients alike and bring the unique Imagicle experience face to face through my infectious personality!

We’ve attended a number of events across the UK so far, the biggest one being Commsverse on June 29th and 30th at the amazing Mercedes Benz World in Weybridge. The event was entirely dedicated to Microsoft Teams, another platform with which our solutions combine perfectly.

We showcased our UCX Suite with Products such as our flagship Attendant Console, next-level Contact Manager module, and our 100% fully compliant Call Recording, to name but a few! We showed people how to achieve ideal cost allocation, record every call, handle faxes just like emails, and centralize all their directories directly from Microsoft Teams.

And the best part was, it wasn’t just business talk after business talk. Events like this allow you to share opinions, ideas, and projects over coffee, just letting the mind roam and find common grounds to satisfy customers’ needs the way they like, at their own pace.

And, of course, I’m not just talking about big events like Commsverse. Now that we can finally travel, I’m also constantly visiting partners and customers at their own headquarters to discuss their UC needs and why Imagicle might be the best option for them. And even though the pandemic has taught us that remote meetings are absolutely efficient, seeing a customer’s work environment in real life really helps shape a custom-made, solid offer that will solve their problems.

Backed up by the most beautiful Suite of UC apps.

Okay, so far, I’ve talked about people, culture, and interactions. But let’s not forget that even the best salesperson might be unable to sell a poor product. At Imagicle, this kind of problem doesn’t even cross my mind. What we offer to our partners is not a mere product but a complete set of UC apps, the Imagicle UCX Suite, empowered with AI and digital Conversational experiences, simplifying deployment, integrations, administration, and use.

Ideal for mid-market and enterprise customers, it’s available from the Cloud and in mixed environments, granting the flexibility, security, and innovation needed in the new hybrid (and more digital) world.

And the best part is, you don’t have to learn anything new. Our apps fully integrate inside your calling platform to provide you with a seamless and intuitive user experience. An Attendant Console with Advanced Queueing and Auto Attendant to manage calls professionally, easily, and quickly. A Call Recording to record all the calls you need and always be compliant, with the possibility of analyzing them without listening to them with Voice Analytics. Conversational AI to automate conversations through natural interactions and integrate chat and voice channels with virtual and human agents, improving customers and employee experience. Digital Fax to send faxes just like emails, Call Analytics to stay on top of telephone budget and usage, and so on.

And last but not least, as I mentioned, a full set of services behind the scenes: our ImagicleCare support ready to support you 24/7 and in your language with any issue, and our Advanced Service ready to make your deployment a piece of cake, guiding you every step of the way.


To wrap up, the message I wanted you to leave with today is: Imagicle is here for you. If you are in the UK and are looking for a way to revolutionize your communications in this new hybrid work model, we have what it takes to help you, and you won’t have to do it alone. We’ll be happy to answer all your questions and build for you a communication system that you will love and your customers will love, helping you ultimately generate a higher satisfaction index and ROI.

Would you like to set up a meeting?

Contact me on +44. (0) 7596.983461 or send an email to owen.rees@imagicle.com.

Spreading the Imagicle love in the UK.

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